Why The New Luxury Isn’t Online

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Fashion has changed a lot in the last ten years. We know that, and you know that, but who better to talk about this, than George and Lisa Corbo, the husband and wife team behind Yorkville landmark, GeorgeC. Just this week the two celebrated the 10th anniversary of the boutique with an intimate party attended by friends and clients, as well as two commemorative launches from Italian luxury footwear designer Rocco P. and Canadian designer Mikhael Kale to be sold exclusively at the store.

What is the biggest change you’ve noticed in these ten years? Online shopping when it began was certainly a revelation in the market, but it was only used few and far between. Now, it’s an everyday occurrence, especially with designer and brand oriented fashion; the market has exploded online. The consumer is more educated now than ever before, so our buying team definitely tries to stay one step ahead to bring in the most exciting in emerging brands before anyone else does. A lot of people don’t realize that specialty stores are so important to help designers grow, and that’s what we aim to do.
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Can you identify a particular piece that sold particularly well? A really interesting new style that’s been flying off the shelves this season has been a new western inspired boot by Rocco P. The boot is functional and comfortable, as Rocco’s always are. It’s a pull on style with an embroidered elastic top that makes it so easy to wear. The boot features a heavier leather sole, perfect for all seasons, and the elastic is sewn with a contrast lining, so it can be worn folded down for a peek of colour, or as is. We sold it in store with both a black python body, as well as rich brown suede with tonal elastic and sole to match. And with that said, both have sold out completely twice.

Identify three designers or labels you think more people should know about.Undoubtedly, in footwear, it’s Rocco P. Rocco’s craftsmanship along with his unique vision for his collection has created something of a cult fan base. Coveted New York designer Sally Lapointe is an incredible new take on effortless luxury in ladies RTW. Messagerie, hailing from the San Marino region of Italy pairs whimsical details stemming from childhood memories with a tailored finesse to create a fresh new take on menswear.


Best brush with celebrity? Juliette Binoche paid us a visit a couple years ago during TIFF. She was a pleasure.

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Yorkville has gone through a transformation. Bloor Street has certainly changed from the early days of Yorkville. Before, it was a hub for an eclectic mix of international designer brands and specialty stores. Now, most of the boutiques have moved down toward Hazelton. The Hazelton Lanes transformation in Yorkville Village has been an interesting new venture. It will be interesting to see how things move forward in the area.

The New Luxury Brand That Has Beyoncé’s Stamp of Approval: Sies Marjan

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PHOTOGRAPHY BY NIGEL SHAFRAN

Sies Marjan has been described as the luxury label that came from out of nowhere. The line, and its creative director Sander Lak (Sies Marjan is a combination of his parents’ names), has earned heaps of A-list industry praise for its brand of shockingly bright colour schemes and easy feminine shapes. This week, Sies Marjan revealed the latest in “The Girlfriend Project,” which pairs photographer Nigel Shafran with some of Lak’s closest friends in his Spring/Summer 2017 looks. Lak was recently in Toronto for a trunk show at The Room at Hudson’s Bay, and we met with the Dutch designer to talk about colour, New York and, of course, Beyoncé.

FASHION: This morning, I had a moment of panic because I realized my wardrobe is entirely black.

SANDER LAK: Oh, my gosh. Well, you’re wearing something red.

Tell us about Sies Marjan and colour.


Colour for me has always been a huge thing. It’s the first thing that I register. I have a very strong emotional connection to it. It’s like when people have very good hearing or extremely good eyesight. They get sensitive to things in a different way. I feel like I had that with color. As a kid, it took my mom months to get my clothes because I would be like, ‘No, that’s not the right colour’ or ‘No, I can’t do this.’ I had no idea about fashion or that colours are created. I just really had the sensibility to it. When I was a kid, we were living in Africa in the rainforest, so there was a lot of green around. What my mom used to do is dress us in blue so that she could spot us. That has always stuck with me—the idea of colours contrasting against each other where you can see certain things brighter when you put them in front of something else.

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You’re from Holland. Why did you start your collection in New York?

When it comes to this risky thing of starting a new business, I really felt like I wanted to be in a surrounding where it is all about getting it done today. It’s all about tomorrow, and it’s not so much about, oh, three years ago, five years ago, 10 years ago, 50 years ago. I think that’s really great about New York. Also, what is so great about New York is that if I, for example, want to meet someone or I want to do something, it takes two phone calls. Before you know it, you have this person in front of you and you’re doing a collaboration the next day. It’s very hands-on. It’s very instant. For a new brand, a new company, it’s crucial.

Would you ever consider the ‘See now, buy now’ model?

[Shakes head] That works when you have a lot of information, when you have a set customers, when you have a lot of your own shops, when you’re that kind of company…. A lot of the collection that you see is actually mistakes that happen along the way. ‘Oh, this colour didn’t turn out well but actually this colour is better.’ You need that kind of process.

You said there was a piece you might not have thought would sell, but it ended up selling more. I was at a lecture where Terence Conran (the designer and restaurateur) said he didn’t believe in market research because how do people know if they’ve never seen it?

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That was the ruffle top. The one Beyoncé wore. We had no idea. We were like, this is such a showpiece; nobody’s going to walk around with these big fluffy things around. But I always felt like we need to do it because it’s just what the brand is and what that collection is. It’s our bestseller. I’ve seen it on ladies uptown in New York having lunch. They’re just wearing that huge ruffle, and they look fabulous.